From Reebok & K-Dot…
Reebok and Kendrick Lamar took over the streets of Hollywood with
#GETPUMPED, fusing fitness and music with a groundbreaking live
event. Kendrick brought his music to the streets, performing song
s from To Pimp a Butterfly atop a moving custom truck.
Reebok invited 100 tastemakers from the world of fashion and fitness
to lace up with the new Reebok ZPump Fusion shoe. The guests thought
they were in for standard 5K run so they could get a feel for Reeboks form
fitting running sneaker. But as they ran down the streets of West Hollywood,
a truck with Kendrick Lamar, his backing band, and an earth shaking sound
system approached. The runners kept pace with Kendrick’s mobile concert
stage all the way to the finish line as he debuted live versions of his newest
tracks, including “Alright”.