Consequence for RIF's Book People Unite Campaign

(via Nah Right)

Some of America’s favorite musicians and book lovers created a song to encourage other Book People to join the cause. The track was produced by The Roots with vocal support from Jack Black, Chris Martin, John Legend, Jim James, Jason Schwartzman, Nate Ruess, Melanie Fiona, Carrie Brownstein, Regina Spektor and Consequence.

This is Consequence’s Behind-The-Scenes footage of his contribution to the “Reading Is Fundamental” Campaign.