An Innovative Way To Help

(courtesy of Gizmodo)

The government of Belgrade, Serbia has an annual count
of 40 people per year who commit suicide, mainly from
jumping off of bridges. Enlisting the help of ad giant
McCann Erickson, they've installed a projector which flashes
the message you see above, 'You Are Not Alone' with a
number for potential jumpers to call for help.

Pretty cool and if it saves at least one life, it's worth it.