The Tanning of America: One Nation Under Hip Hop, a four-part, four-hour documentary series based on The Tanning Of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, the 2011 book by author, entrepreneur, advertising executive and record executive Steve Stoute.
The special, produced by filmmakers Billy Corben and Alfred Spellman of Rakontur, is “a thorough examination of Hip Hop as a cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics eventually paved the way for the election of Barack Obama,” according to a VH1 press release. “The series provides a visual history of the hip-hopification of America – what Stoute calls ‘tanning’ — covering the last three decades, as hip-hop culture has gone from being a urban counterculture movement to permeating virtually every aspect of American life.
This is an epic pop culture journey from the birthplace of hip hop, 1520 Sedgwick Avenue, all the way to 1600 Pennsylvania Avenue.
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Part 1: Word Is Born
[1970 – 1986]
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Part 2: Fight The Power
[1987 – 1992]
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Part 3: Gimme The Loot
[1993 – 1999]
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Part 4: All Around The World
[2000 – present]