From the press release:
On September 5, 2012 we announced our exclusive partnership and design collaboration
with 14 time Grammy Award® winning singer/songwriter/producer, actress, New York
Times best-selling author, entrepreneur and humanitarian, Alicia Keys! Alicia has been
working with our product design teams on every aspect of her collection, from picking
her favorite Reebok Classics silhouettes to selecting materials and colorways.
“Collaborating with Reebok and designing this collection has been such a cool experience
because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of
those brands that have endured the test of time and partnering with them felt like a
really natural fit.” — Alicia Keys